Likes, likes, and more likes! Expanding your business through the use of Facebook is becoming a popular form of marketing. It seems as though practically everyone has a cell phone with the ability to access social media platforms. One in particular that has an increasingly useful function is Facebook. Unlike other social media platforms, Facebook has the ability to create pages strictly for your business with a variety of features to include an abundance of information. Want to share photos or videos? Post them on Facebook! Want to have customers leave a review of your good or service? Visit the review tab on the Facebook page! Want to update followers on new deals and promotions? Post a status on Facebook!
The possibilities are endless. Use Facebook as a way to market your child care center to those that are in the market for a new place to take their children. It is perfect for reaching out to those parents, of all ages, that solely use Facebook to stay connected. When it comes to using this platform, answer the simple Who, What, When, Why, and How.
Who: You are trying to reach out to a particular audience. Once you identify the target market, you can adjust accordingly. The importance of the “who” is to really know who you are trying to reach with your posts, statuses, and information that you are sharing.
What: This component is helping to identify what it is you are trying to get across to the audience or in this case, the followers. Those that “like” your Facebook page are anticipating seeing posts that they will find intriguing or useful for their needs. What is the message that you want to convey to your potential customers?
When: Deciding how often to post can be one of the most crucial decisions and tasks to manage for your Facebook page. You never want to lose followers from posting too much or not posting enough. It’s important to find a happy medium between the two. It depends on the business, but for child care centers, it would be advised to post at least once or twice a week. Photos and videos are always great content to share with your followers.
Why: Encouraging followers to use your child care center. The image of your business is upheld through the ways you market your good or service. In this case, your Facebook is an extremely beneficial tool that will allow you to optimize your chances of reaching any potential customers just scrolling through their Facebook newsfeed and homepage.
How: Promote your page. Post frequently. Keep the information up-to-date. Include features, pricing, and other details. Encourage people to leave reviews. These are just a few ways to ensure that your Facebook page is current, relevant, new, fresh, and informative!