When you are running a child care center, marketing might be the furthest thing from your mind. You want to focus on creating a fun and educational environment for children, and may not always focus on increasing enrollment. Getting more clients is an essential component of keeping your business alive. Below are four tips to reach out to potential clients:
1. Referral Incentives
Word-of-mouth advertising is one of the best ways you can bring in new customers. When a parent hears that another parent is happy with your center, they are much more likely to sign up. Encourage this among current families by offering some type of incentive for referring new families. For instance, if a parent refers someone who signs up, they might receive a free week of child care or maybe a discount. Make it easy for parents to refer others with readily available pamphlets and flyers.
Contact other local businesses that work with children and families to see if they might be willing to post your flyers or leave brochures out. Children’s consignment shops, activity centers, or toy stores would all be good choices. Sometimes reaching out to businesses that work with families is a good idea as well. Read our post about working with local realtors here. In return, you can offer to advertise those businesses in your child care center. Additionally, make sure that you are registered with the local Child Care Resource & Referral Agency because this is a first stop for many parents looking for child care.
3. Inbound Marketing
Inbound marketing is the process of drawing customers in by putting out quality information they want. Many companies do this with a blog. By writing a variety of interesting articles that relate to child care or children’s activities, you will start to emerge as the local expert in your field. When parents think about finding a child care center, they will naturally turn to you.
4. Community Outreach
Take the time to get out in the community and make a name for yourself. You might sign up for a booth at a community event, make a float for the Memorial Day parade or sponsor a kids’ sports team. All of these things put your name out there and help those in the community learn more about what you provide in a way that is not sales-focused. This makes your child care center an attractive option when they need care.
No matter which type of marketing technique you choose to focus on, taking the time to do a little bit of marketing each day can improve your chances of bringing in new clients. Marketing is a long-term strategy with the goal of bringing awareness of your brand to local residents. A constant stream of new customers will help your business succeed.